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Are Super Bowl Ads Worth It?
The countdown to Super Bowl XLIX has begun. Today is the day where football fans and non-fans alike gather around the largest TV they can possibly find to devour thousands of calories worth of pizza,...
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Should My Internet Marketing Company Be Local?
Getting older has really done a number on my sleep schedule. Even on weekends, I’m rarely up past midnight and rarely still in bed past 8 a.m. But this new sleep schedule has also opened up a whole new...
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The Top 100 Small Business Online Marketing Blog Posts in 2014
How did I arrive at this list? There's so much great online marketing information out there. Unfortunately, not all of it is so great for small business owners. So my goal with this list was to offer...
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SEO Lessons from 2014
When you work at the hardest-working internet marketing company in the mid-Atlantic, you learn a LOT. Trends and strategies can turn around in the span of a day, a week, a month. And in a company like...
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SEO + PPC: The Hybrid Engine that Powers Leads
As a 40-something liberal vegetarian living within walking distance of Takoma Park, Maryland (the Berkeley of the east!), I am contractually obligated to own a Toyota Prius (if I had a VW bus with a...
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Do More Google+ Followers Equal Better SEO?
How many followers do you currently have on your Google+ page? Without looking, how many of those followers are genuine people interested in your services?When engineers built Google+, they knew they...
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Caller ID for Your Website
Do you remember the days when you had a house phone to answer—yes, a house phone! You know, the one connected to the wall, by a cord! *gasp* I assume if you’re interested in reading this bog post,...
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Creating Website Contact Forms That Get You Leads
Website contact forms play a pretty important role when you're trying to generate leads from your website. It’s the easiest way for a potential customer to get in contact with the person behind the...
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5 Tips to Get Your Email Clicks
So you’ve purchased a fancy program that enables you to send hundreds or even thousands of emails to whatever addresses you collected via your fancy new “subscribe here” button on your really awesome...
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What's the ROI of Social Media?
Ask early retirement blogger Jacob Lund Fisker if you can retire on $2 million dollars and he'll respond by saying, "PROBABLY NOT!" Change your retirement number to $10 or even $20 million and he'll...
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When to Start Creating Next Year's Marketing Plan
What separates great companies from the rest of the pack? Sometimes it's superior technology, as is the case with Google. Other times, it's design—think Apple. On rare occasions, it's both. Anyone...
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Can Small Companies Afford Inbound Marketing Pt. 1
The marketing landscape continues to shift more and more inbound and less and less outbound with each passing year, and somehow, miraculously, I haven’t aged a day. Obviously, I’m kidding. I actually...
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Great Content Is More than Keywords
It’s sometimes easy to forget the primary purpose behind Google’s search algorithm, manual penalties, and the rest of the rigamarole we have to pay attention to when working with SEO. At the simplest...
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Why Remodeling Websites Need a Gallery Page
Earlier this week I took you through the basics of the Google Analytics Visitors Flow report. Now that you’re an expert, we’re going to look at how the Visitors Flow report can point to one of the most...
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Important Metrics for Remodeler Web Marketing
If you’re interesting in growing your remodeling business, one of the most cost effective ways to get more low-cost leads and sales is from the Internet. After all, if someone is looking for a...
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Setting Online Marketing Goals for 2014
Happy Blue New Year! With the holidays behind us, my guess is you’re probably trying to get back into the swing of working a full five day work week and struggling to navigate all the extra bodies at...
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Looking for a Yellow Pages Alternative?
Not too long ago, my friend had moved to a new apartment in Washington, D.C. and we took over a few bottles of wine to celebrate. Unfortunately, his wine bottle opener was nowhere to be found—a moving...
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And Now a Word from Our Charlotte Office…
Some people at Blue Corona’s headquarters in Maryland like to spread rumors that the Charlotte office doesn’t exist. Just because we’re located above a southern BBQ restaurant and have a beautiful view...
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Why Should I Pay for SEO Services?
Nearly two years ago, Moz’s Rand Fishkin published a survey of how much different SEO companies charge for their services in order to answer the ever popular question, “how much does SEO cost?” The...
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Online Marketing Halloween Costume Ideas
When it comes to Halloween participants, I feel like most people fall into two categories: those who meticulously plan out elaborate and original costumes and those who procrastinate to the point that...
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