Having multiple websites, I imagine, is probably like having multiple wives. After all, how can a single website possibly suit all your needs and wants? I think I’m going to stop before this analogy gets horribly offensive and I get in trouble. Let’s just talk about whether or not building multiple websites is good from an online marketing perspective, mmmkay?
A lot of companies—especially those with multiple business lines—opt to have more than one website. These companies tend to have a main or primary domain complemented by one or more microsites.