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How to Get Started with Opt-In Email Marketing
Even though some people might refer to it as the fanny pack of the online marketing world (I think it's more like the mini-van), Salesforce.com's recent acquisition of ExactTarget for $2.5 billion...
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Web Marketing Insights from Google Ventures (Part 1)
Actions speak louder than words. This holds true whether you're trying to raise good kids or get your employees to do the things required to be a high-performance company. This timeless adage also...
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A Beginner’s Guide to Link Requests
In order to boost your website in the SERPs (search engine results page), you must focus on implementing a high quality content marketing strategy and a viable link building campaign. Search engine...
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Tip of The Week: Maximize Your Online Real Estate
Being serious all the time can be exhausting, so this past June, Blue Corona's content marketing team decide to make our Friday blog posts more humorous in nature. Casual Friday, Friday Fun-Day, call...
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What Does a Good Backlink Look Like?
Want to know a fun fact? Super Bowl-winning quarterback Drew Brees'home page has over 10,000 backlinks.ImageImage: read more
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Invest in CONTENT Marketing NOT SEO
It doesn't take a web marketing expert to recognize that the picture you see online and the real world are two distinctly different places. With a small investment in a new website and some web...
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How to Transition from YP Advertising to the Web
Is all of your advertising money going into Yellow Pages’ advertisements? Are you noticing that your phone isn’t ringing like it used to? Have you heard of people going to the web for advertising and...
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Online Marketing Can Be a Beach
As someone who usually works eight days a week, I was happy when my boss told me he’d be taking a two-week beach vacation this month. I was very honored when Ben asked me to look after the office for...
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Should I Build Multiple Websites?
Having multiple websites, I imagine, is probably like having multiple wives. After all, how can a single website possibly suit all your needs and wants? I think I’m going to stop before this analogy...
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Online Marketing Halloween Costume Ideas
When it comes to Halloween participants, I feel like most people fall into two categories: those who meticulously plan out elaborate and original costumes and those who procrastinate to the point that...
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Why Should I Pay for SEO Services?
Nearly two years ago, Moz’s Rand Fishkin published a survey of how much different SEO companies charge for their services in order to answer the ever popular question, “how much does SEO cost?” The...
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And Now a Word from Our Charlotte Office…
Some people at Blue Corona’s headquarters in Maryland like to spread rumors that the Charlotte office doesn’t exist. Just because we’re located above a southern BBQ restaurant and have a beautiful view...
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Looking for a Yellow Pages Alternative?
Not too long ago, my friend had moved to a new apartment in Washington, D.C. and we took over a few bottles of wine to celebrate. Unfortunately, his wine bottle opener was nowhere to be found—a moving...
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Setting Online Marketing Goals for 2014
Happy Blue New Year! With the holidays behind us, my guess is you’re probably trying to get back into the swing of working a full five day work week and struggling to navigate all the extra bodies at...
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Important Metrics for Remodeler Web Marketing
If you’re interesting in growing your remodeling business, one of the most cost effective ways to get more low-cost leads and sales is from the Internet. After all, if someone is looking for a...
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Why Remodeling Websites Need a Gallery Page
Earlier this week I took you through the basics of the Google Analytics Visitors Flow report. Now that you’re an expert, we’re going to look at how the Visitors Flow report can point to one of the most...
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Great Content Is More than Keywords
It’s sometimes easy to forget the primary purpose behind Google’s search algorithm, manual penalties, and the rest of the rigamarole we have to pay attention to when working with SEO. At the simplest...
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Can Small Companies Afford Inbound Marketing Pt. 1
The marketing landscape continues to shift more and more inbound and less and less outbound with each passing year, and somehow, miraculously, I haven’t aged a day. Obviously, I’m kidding. I actually...
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When to Start Creating Next Year's Marketing Plan
What separates great companies from the rest of the pack? Sometimes it's superior technology, as is the case with Google. Other times, it's design—think Apple. On rare occasions, it's both. Anyone...
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What's the ROI of Social Media?
Ask early retirement blogger Jacob Lund Fisker if you can retire on $2 million dollars and he'll respond by saying, "PROBABLY NOT!" Change your retirement number to $10 or even $20 million and he'll...
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